Most UK employers โ including the NHS, councils, and every major retailer and agency โ run applications through an ATS (applicant tracking system) that scores your CV against the job advert before any human reads it. If your CV doesn't contain the right marketing manager keywords, you're filtered out automatically โ no matter how good you are. Here are the terms that matter, and a free way to check your CV against the exact job you want.
Scan my CV against a real job โ free โ
These are the terms that appear most often in UK marketing manager job adverts โ and therefore the terms applicant tracking systems are configured to score:
Important: never paste keywords in blindly. The filter ranks context, and interviewers check claims. Add only what you've genuinely done โ the free scan below shows which of these the specific job you want actually asks for, so you don't guess.
Whatever you truthfully own: budget size, campaigns shipped, audience growth, engagement lift, leads generated. Ranges are fine if honest.
CV for the ATS, portfolio linked as a plain URL for the humans. The ATS only ever reads the CV.
Paste your CV and the job advert into the free scanner below. You'll see your ATS match score and the exact missing keywords for that job โ first scan free, no sign-up.
Your match score, the missing keywords for a real marketing manager job, and an ATS-safe rewrite. Free to try.
Check my CV free โRelated: Marketing Manager resume keywords (US) ยท All CV keyword guides ยท Free ATS CV templates ยท CVAutomate vs Jobscan