๐Ÿ‡ฌ๐Ÿ‡ง Data Analyst CV keywords the ATS is scanning for (UK)

Most UK employers โ€” including the NHS, councils, and every major retailer and agency โ€” run applications through an ATS (applicant tracking system) that scores your CV against the job advert before any human reads it. If your CV doesn't contain the right data analyst keywords, you're filtered out automatically โ€” no matter how good you are. Here are the terms that matter, and a free way to check your CV against the exact job you want.

Scan my CV against a real job โ€” free โ†’

Keywords UK employers filter data analysts by

These are the terms that appear most often in UK data analyst job adverts โ€” and therefore the terms applicant tracking systems are configured to score:

SQLPython / Rdata visualisation (Power BI, Tableau)dashboards and reportingdata cleaningstatistical analysisExcel (advanced)stakeholder requirementsETL processesA/B testingKPI definitiondata modellingforecastingautomation of reportingdata qualitybig data toolsinsight storytellingbusiness intelligence

Important: never paste keywords in blindly. The filter ranks context, and interviewers check claims. Add only what you've genuinely done โ€” the free scan below shows which of these the specific job you want actually asks for, so you don't guess.

How to get a data analyst CV past the ATS

  1. SQL is the #1 filtered keyword for analyst roles โ€” state it plainly and early, with the flavour (PostgreSQL, T-SQL) if named in the advert.
  2. Describe insight โ†’ decision โ†’ outcome: "identified churn driver, informed retention campaign, reduced churn 8%".
  3. Name the BI tool in the advert exactly: Power BI and Tableau are different filters.
  4. Include scale: rows, datasets, refresh frequency, number of dashboard users.
  5. Keep a clean skills section in plain text โ€” analysts often over-design CVs that parsers then butcher.
  6. UK conventions: no photo, no date of birth, 2 pages max, include a short personal statement at the top.

Questions data analysts ask

Portfolio or certificates?

Both help humans, neither passes filters. The CV text must contain the tools and techniques; link the portfolio as a plain URL.

I am self-taught โ€” how do I compete?

Filters check keywords, not degrees, for most analyst roles. Real projects described in the right vocabulary (SQL, dashboards, stakeholder reporting) pass the same filter.

How do I check my CV against a specific job?

Paste your CV and the job advert into the free scanner below. You'll see your ATS match score and the exact missing keywords for that job โ€” first scan free, no sign-up.

Stop guessing โ€” scan your CV in 30 seconds

Your match score, the missing keywords for a real data analyst job, and an ATS-safe rewrite. Free to try.

Check my CV free โ†’

Related: Data Analyst resume keywords (US) ยท All CV keyword guides ยท Free ATS CV templates ยท CVAutomate vs Jobscan